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November 28th, 2016

Australians Warned Against UV Eye Damage


With summer fast approaching, Australians are being warned to safeguard against Ultraviolet (UV) damage to their eyes.

“Almost 60 per cent of Australians believe the midday sun poses the greatest UV threat, but this is not true for our eyes,” says Kevin Paisley Fashion Eywear Geelong optometrist, Georgina Preece.

“UV exposure to the eye before 10am and after 2pm may be higher than during the middle of the day due to the angles of the sun in relation to the eye.”

With higher levels of UV radiation now reaching the Earth’s surface than ever before, it is important that we all take precautions to protect our eyes, and those of our children.

“Everyone knows the dangers of Ultraviolet radiation for our skin, but many people are not aware that the damage to our eyes can be just as profound,” says Georgina.

“Both long term and short-term exposure to UV radiation can harm the eyes, affect the vision and damage the overall eye health, noted to be contributing factors in macular degeneration, cataracts, skin cancer of the eyelids, pterygium, and photokeratitis.”

Follow three simple steps to protect your eyes:

  1. Understand the risks: UV radiation comes from all directions at all times of day.
  2. Know that radiation can reflect from the ground, water, snow, sand and other bright surfaces.
  3. Wear polarised protective eyewear to block out direct and reflected UV radiation.

“Always choose sunglasses that meet Australian Standards for UV protection by checking that they are labelled as category 2, 3 or 4),” says Georgina.

“It is also important that they fit your face properly by sitting in close to the bridge of your nose without touching the eyelashes, and ideally wrap around to block out side glare.”

The damaging effects of UV radiation to the eye are cumulative and can be advanced before you notice any changes in vision.

“A regular check-up with your local optometrist is vital, particularly for children and people who spend a lot of time outdoors,” says Georgina. “Get your eyes checked every two years if you are under the age of 65, or annually if you are over 65.”

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May 7th, 2015

Our Beautifully Refurbished Optometry Store in Ballarat is Open!

After a two-week shutdown, the fully transformed Kevin Paisley Fashion Eyewear in Ballarat reopens with a completely new look and feel! The striking transformation has impressed both staff and customers, as the store’s longstanding history of serving Ballarat and wider community for over 30 years now reveals its new brand identity and stunning new atmosphere.

The new brand identity and retail environment delivers a first class experience for both existing and new customers. With the help of a renowned designer and creative partners, the store has been transformed, comprising of new colours, modern fit-out, and improved communication elements, evolving the rich brand and history of Kevin Paisley Fashion Eyewear.

In addition to the store’s wide range of leading international designer brands such as Oakley, Oroton and Ray-Ban, Kevin Paisley Fashion Eyewear Ballarat is pleased to also introduce the new Bvlgari and Tiffany and Co. collections. The new fit-out includes an additional optometry room, meaning more Ballarat customers can have an eye examination each day.

Come in, meet the Kevin Paisley Fashion Eyewear Ballarat team and have a unique, comfortable and rewarding optical experience.

The new Kevin Paisley Fashion Eyewear retail design will be expanded throughout its store network including the Geelong area, greater Western Victoria and South Australia maintaining its reputation as the first choice for optometry and eyewear in the region.


Here are some images of the new optometry fit-out:

Outside view

ballarat-front desk



ballarat-front logo






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April 14th, 2015

Children’s Vision

Craig Segel
By Craig Segel
Bachelor of Optometry

Vision problems are common in young and school aged children and the prevalence of these problems increase as children progress through school. It is important that these problems are detected and corrected early so that your child has the best chance of reaching their full learning potential. Good vision is important for your child’s educational, physical and social development.

Some signs that may indicate possible vision problems:

  • Squinting the eyes or difficulty seeing in the distance
  • Holding a book very close when reading
  • Rubbing the eyes
  • Red or watery eyes
  • Complaints of tired eyes or headaches
  • Missing out words when reading
  • Covering or closing one eye
  • An eye that turns in or out

The most common vision problems that school aged children experience are:

  • Shortsightedness / Myopia (blurred distance vision)
  • Long-sightedness / Hyperopia (difficulty focusing at near)
  • Astigmatism (distortion of vision at distance and near)

Once detected, these conditions are usually easily corrected with spectacles or contact lenses. In some cases binocular vision problems such as accommodation or vergence difficulties,   lazy or turned eye, can be treated if detected early.

Children spend many hours using computers and screen based equipment, playing video games and watching television. It is important that they are made aware of taking regular breaks, have sufficient room lighting, have the screen positioned correctly and that reflections are minimized.

Sunglasses are also very important and will reduce the amount of UV rays reaching your child’s eyes. Specialized sport and safety frames can usually be fitted with your child’s prescription to enable them to reach their full potential while playing sport.

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April 7th, 2015

Ballarat is Being Refurbished!

Kevin Paisley Fashion Eyewear – Ballarat is temporarily closed for refurbishment. The new and

improved store will be re-opening on 21st April.

Please note that bookings can still be made and a Kevin Paisley Fashion Eyewear staff member will

be available in suite 14, 101 Sturt St, Ballarat during business hours for collections.

Kevin Paisley Fashion Eyewear – Ballarat

03 5331 6487

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December 4th, 2014

Optometrist blog: computer vision syndrome

Computer Vision Syndrome

By Richard Shaw

Bachelor of Science/ Bachelor of Optometry (Hons).

The common symptoms of daily computer use include eyestrain, irritation, redness, blurred vision, and double vision. Optometrists usually refer to this as Computer Vision Syndrome. Dry eyes is the main computer related symptom and is caused by a number of factors including a person unconsciously staring at the computer screen. Research suggests people blink up to 5 times less when using a computer. The lack of blinking in conjunction with working in an air conditioned environment means that mostly everyone suffers from dry eyes.

Most studies find that 70-95% of people who use a computer for 3 hours or more a day will experience the symptoms of computer vision syndrome to some degree.

The best thing for anyone suffering from Computer Vision Syndrome is to see your local Optometrist for a full eye examination. Otherwise basic measures to take include having a 1 minute rest break every hour where you get up from your desk, go to the bathroom or get a glass of water and as you do so have a look around, looking out a window is best. Also make sure your work space is set up as ergonomically as possible, this includes having your computer about an arms length from you, making sure the top of your monitor is in line with your eyes so that your eyes are always looking either straight or downwards. To reduce glare and brightness try to increase the contrast and decrease the brightness setting on your monitor and make sure not too much light is reflecting off your screen from a near-by window or bright light source.

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February 17th, 2014

Congratulations on our Virgin Australia Holiday Winner!

Congratulations to Meredith Hinze from Mt Gambier who is the lucky winner of the $2,000 Virgin Australia gift voucher! Thank you for your continued support and we hope you enjoy your travels!

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May 14th, 2013

Waurn Ponds

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June 8th, 2011


Many sporting associations demand that in order to play, one must either wear specialist eyewear with safety lenses or alternatively contact lenses. After all, safety is the number one concern for associations who want all participants to have as much fun as possible in their chosen sport.

We were reminded about this rule after a customer came into one of our Kevin Paisley Fashion Eyewear optometry practices requiring a pair of special safety glasses for her young child playing in the local Geelong Football Club. We have located the memo sent out to all participants reminding them of the rules that glasses cannot be worn unless they are specialist safety sports glasses.

Here is the relevant part of the memo:

“Spectacles – Players requiring spectacles may wear Safety Glasses only. Players who wear glasses should obtain a letter from their optometrist stating that they are Safety Glasses, and carry it with them at all times”

Call one of our optometrists for more information on the safety glasses we provide to our customers, including why Kevin Paisley Fashion Eyewear’s safety glasses are stronger, more comfortable and clearer.

And of course, all safety eyewear comes with a warranty!

We have stores located around Geelong, Werribee, Ballarat, Leopold, Horcham and Portland.

*Note that requiring safety prescription eyewear is dependant upon the laws determined by the respective sporting association you are apart of. Therefore, check with your sporting association whether you need a pair. We reference KDSA from their circular above (attached). KDSA laws are subject to change and Kevin Paisley Fashion Eyewear cannot be held responsible for any unknown changes. This article is based only on the circular dated 1st April, attached above.

To have a look at the full memo, copy and paste the URL below into your browser:

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February 24th, 2011

What sunglasses are you wearing this summer?

Turn this summer into a Hawaiian paradise with a pair of MAUI JIM sunglasses. Pioneers of the sunglass world, we recommend MAUI JIM sunglasses to anyone who spends time driving, golfing, cycling or on the water.

Come talk to us and we will tell you all there is to know about MAUI JIM’S superior polarized lens technology and advanced prescription capabilities. They are 100% UV rated to protect us from the sizzling Australian sun!

We are big Maui Jim fans and for a reason… Customers are never disappointed!

Check out their website:

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